top of page
Within our Social Media class, I was assigned to create a paper detailing a digital campaign of how Airbnb can appeal to the SEC market. I performed a competitive analysis for Airbnb in the SEC regions in order to create future paid, earned, and owned media for the campaign. Also, after creating a budget, I developed an editorial calendar, saving a portion of the budget for monitoring and optimization. Airbnb was such an awesome brand to research and really show a lot of potential future opportunities.
bottom of page