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With a budget of $1.5million, we were given a challenge to create a full marketing strategy for increasing Carter’s Black Friday in-store foot traffic and deepening the brand's connection with millennial moms. Throughout the campaign we analyzed key consumer insights through secondary and primary research in order to make recommendations for product, media, events, promotions, digital and content marketing.
Our group finished as semi-finalists and got to present our campaign to Swarm Agency.
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