RELEVANT EXPERIENCE
Senior Account Manager
Acting as a trusted advisor to support and fuel growth of 55 SMB businesses with an annual investment of $30M+ across eCommerce brands through all Google Ads properties (Search, Display, Youtube, Demand Gen, Shopping, Performance Max). Leveraging a customer-first mindset to foster collaborative relationships and drive adoption of high-impact growth strategies. In turn, driving profitable business results for customers and exceeding productivity and revenue metrics every quarter on target.
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Develop and execute a cross-channel social media strategy with daily community management across 150k B2B and B2C followers on Instagram, Facebook, Pinterest, and LinkedIn to drive lead generation and revenue.
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Leverage social listening data and monitor campaign effectiveness to optimize performance and maximize digital growth opportunities.
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Collaborate with our paid media agency to ensure all digital media assets on owned channels surpass our quarterly goals, directly resulting in 160% post impression growth on LinkedIn and 25% follower growth on Instagram.
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Coordinate social and email content calendars and code email content, yielding a 145% increase in traffic to Poppin's eCommerce website and generating $95k in revenue in one quarter, a 28% increase from the previous quarter.
Poppin
Digital Marketing Coordinator
After Kimball International acquired Poppin, a startup disrupting the office product industry, I moved over as a Digital Marketing Coordinator with the Poppin Marketing team.
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Develop and execute a cross-channel social media strategy with daily community management across 150k B2B and B2C followers on Instagram, Facebook, Pinterest, and LinkedIn to drive lead generation and revenue.
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Leverage social listening data and monitor campaign effectiveness to optimize performance and maximize digital growth opportunities.
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Collaborate with our paid media agency to ensure all digital media assets on owned channels surpass our quarterly goals, directly resulting in 160% post impression growth on LinkedIn and 25% follower growth on Instagram.
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Coordinate social and email content calendars and code email content, yielding a 145% increase in traffic to Poppin's eCommerce website and generating $95k in revenue in one quarter, a 28% increase from the previous quarter.
Kimball International
Digital Marketing Coordinator
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Drove 700% YoY growth in sales and delivered an average ROAS of 273% each month on Wayfair and Overstock through managing and optimizing sponsored ads, paid search, and paid reviews with a budget of $55,000.
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Identified Pinterest as a growth opportunity for the Etc. brand, gaining the brand 34 impressions/month to 32.62k/month and 0 engagement/month to 475/month.
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Assisted in coordinating, developing, implementing, and optimizing digital marketing initiatives across paid and owned channels including but not limited to: KII's websites, FB Ads, LinkedIn, Email, SEM, SEO, and display.
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Coordinated the communication, approvals, and delivery of assets between brand managers and agency partners in order to develop, execute and track multi-channel social media content, PR, influencer, email, and paid media campaigns.
Spanx
E-Commerce Intern
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Maximized margins by ensuring website copy and content were accurate and timely before deployed.
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Collaborated cross-functionally with digital experts and creative services to develop a new website in order to increase conversions by 20% and improve traffic.
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Interpreted reports and analytics platforms to provide data-backed recommendations for optimization.
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Developed project management skills through a full project lifecycle with 17 other interns in order to optimize the Spanx consumer experience through messaging and promote user engagement.
Mary Hall Freedom Village
Volunteer/Freelance
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The mission of Mary Hall Freedom Village, Inc. (MHFV) is to empower women, children, veterans, and families to end the cycle of homelessness, addiction, and poverty.
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Worked with the team to build out multi-channel digital assets (including banner ads, social posts, emails, and digital flyers) for their annual "Music with a Mission" event in order to increase sponsor donations and event awareness. Music with a Mission is a virtual benefit concert dedicated to raising money for the children of MHFV.
Carter's
Temp Project Manager
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With a $1.5 million budget, we were asked to develop a full market strategy to increase Carter's Black Friday in-store foot traffic.
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We facilitated communication and delegated tasks between 4 team members and a mentor to ensure weekly tasks were met and reviewed.
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In addition, we analyzed key consumer insights through secondary and primary research in order to determine the best strategy.
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Within this role, I was able to grow my project management skills, such as time management, organization, and open communication. We finished the competition as semi-finalists.
Reach Digital
Marketing &
Advertising Intern
An indescribable internship opportunity in Cape Town, South Africa!
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Assisted in platform page growth for 14 Cape Town-based accounts on Twitter, Facebook, and Instagram.
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Constructed over 10 search engine optimization (SEO) article writings per week to boost each brand’s organic traffic.
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Conducted market research, reporting, and data collection to optimize social media strategies.
PulteGroup
Marketing &
Human Resources Intern
The internship that helped me discover my love for marketing:
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Assisted Marketing and Human Resources teams.
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Helped develop a revamped website to attract and improve traffic.
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Shadowed and assisted multiple members of the marketing teams they reconstructed and relaunched the company’s customer website to better understand marketing.
Curtsy
Marketing
Intern
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Collaborated with a team to plan and execute events to promote the Curtsy brand on the University of Georgia's campus.
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Increased awareness of the phone application through digital media promotion and campus events.
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Arranged a personal trunk show which increased app usage by 20%.
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Developed an innate ability to communicate and build relationships with differing personalities.