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Throughout my Integrated Marketing and Brand Communication class, myself and six others chose Terrapin Beer Co. as our client to help their marketing needs. We aided Terrapin in finding a way to connect their brand with The University of Georgia community. After a few months of researching, planning, and speaking with the team at Terrapin, we came up with the idea of a "Grad-Dawgs Tailgate" to pitch to our class and client.
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